How It Works

1 STEP 1 - On-page optimization This is all public knowledge. We're not giving you any silver bullet or magic trick that Google hasn't published publicly through their guidelines. You need quality content. Our job is to make sure that the pages of your website and optimized in accordance with the Google Webmaster Guidelines while being reader friendly. There's no need to SPAM anymore. Google would prefer to rank a non-spammy facebook page than a real business that repeats keywords all over its pages.

We're going to take you through a 4 fold process. First, we'll have a conversation and get better acquainted with your product and your goals. Prior to any work being completed, we want to become intimate with the keywords your company hopes to rank for. Next, we're going to analyze your competition to see what the industry in general is ranking for. Prior to the kickoff call, we'll run keyword research to backup our competitor analysis. Finally, we'll have a conference call to discuss the findings.

Subsuquent to completing this process, we'll provide you with a very thorough set of instructions on what code we recommend you change on your website. You will have the opportunity to review/revise/approve prior to any code changes.


2 STEP 2 - Build quality links (link building) If you're an industry insider and follow both the smaller and larger SEO firms, you know that this activity (link building) is truly a sensitive topic. SEO companies have come and gone, some quick, some slow. Some have spent years building link strategies and networks which ultimately led to failure. You can't trick Google. That's for sure. They have the worlds greatest talent working for them.

Believe us when we tell you, we've tried everything from here to Mars. Google always wins. That said, we'll put a link campaign together that consists of articles, directories, press releases (both free and paid), and links on several private networks that allow high quality content syndication.

If your link efforts have any specific pattern, it's probably not the best it could be. Let us spend the time doing it right.


3 STEP 3 - Analyze campaign, Position Reports, Google Webmaster and Google Analytics It's important to analyze your campaign every month and/or quarter. We'll use the keyword position reports, Google Webmaster, Google Analytics and a variety of other useful tools to make sure we're doing everything possible to monitor the results.

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